Salling Seeds
Salling Seeds is a venture capital fund backed by Salling Group – one of the leading North European retailers.
We invest in start-ups and scale-ups to develop and transform retail, enhancing the experience for customers, employees, and the society. Our investments are focused on Salling Group’s core business within retail, technology and sustainability.
We bring expertise, scale and capital to support pioneering ideas on their launch and growth journey.
As the venture capital arm of Salling Group, we bring expertise, scale and capital to support pioneering ideas on their launch and growth journey.
About us
Salling Seeds is the venture capital arm of Salling Group. As part of our long term strategy we have allocated DKK 500 million to Salling Seeds.
Salling Seeds is backed by Salling Group – a leading North European retailer with approx.. 15 million customers per week, +2,100 stores and approx.. 70,000 colleagues across Denmark, Germany, Poland, Latvia, Estonia and Lithuania.
Salling Seeds invests in start-ups and smaller scall-up businesses focusing on retail, technology, and sustainability.
Investment Focus
We invest in start-ups and scale-ups to transform retail, enhancing the experience for customers, employees, and society. Salling Seeds is born out of our love for retail and we are looking for investments that can inspire and elevate our industry.
Read more about the Seeds Fund's initial focus areas and our key priorities below.
Investment stage
We invest in start-ups to more mature scale-ups
Geography
We have an international mindset with a close eye on nearby geographies
Ticket size
Our entry ticket size starts at DKK 5-20 million, with the capacity to invest considerably more during the lifecycle. Smaller tickets are also considered in an earlier stage for exceptional opportunities
Time horizon
Salling Seeds has an evergreen structure allowing us to focus less on short-term wins and focus more on investments that will create long-term value – both for the founders and us
Investment areas
We prioritize investments within retail, technology & sustainability – with a link to our core retail business
What we offer
Access to market and scale from a well-reputed large-cap retailer, capital to accelerate the growth journey, strong in-house expertise and speed to bring ideas into reality fast in our network of more than 2,100 stores as well as online
We would love to hear from you
If you’re a visionary entrepreneur with a great idea to transform retail and partner with us then we would love to hear from you.
Submit your pitch here
