Freddy Sobin

CEO, KICKS

Freddy Sobin makes a special contribution to the board with his knowledge and long experience of e-commerce and digital transformation. He is currently the CEO of KICKS, which sells beauty products via a leading omnichannel offering, with both e-commerce and 220 physical stores in the Nordics. He is also chairman of the board in online pure players Skincity and Bubbleroom, and vice chairman in the Swedish Trade Federation. He has previously also been CEO of Consortio Fashion Group, one of the leading online fashion groups in the Nordic, Baltic and CEE region.