Freddy Sobin

Board member, former CEO

Freddy Sobin makes a significant contribution to the board with his expertise and extensive experience in e-commerce and digital development. He is the former CEO of XXL Sport, the largest sports retail chain in the Nordics. Additionally, he serves as Chairman of the Board for the online retailers Skincity and Bubbleroom, as well as Vice Chairman of the Swedish Trade Federation. Previously, he was the CEO of Consortio Fashion Group, one of the leading online fashion groups in the Nordic and Baltic countries, as well as in Central and Eastern Europe (CEE).