Every grocery. Every meal. Every partnership.
Whole Grain
At Salling Group, we work every day to ensure that our customers easily can find information about the products they purchase. With the whole grain logo, it is easy for consumers to choose products that contain a certain amount of whole grains. You can find the logo on everything from oatmeal, rye bread, pasta, rice, bread, and many more food items.
Our initiatives are based on dialogue and demand from our customers, who have requested more products with the green Keyhole label.
The Danish Whole Grain Partnership
Salling Group is a member of the Whole Grain Partnership, which also includes members such as the Heart Association, the Cancer Society, the Diabetes Association, the Danish Veterinary and Food Administration, Coop Denmark, REMA 1000, Aldi Denmark, and a number of food companies and industry organizations. The partners have joined forces to improve public health by encouraging Danes to eat more whole grains.