The Danish winter sports athletes
The countdown to the 2026 Winter Olympics in Milano Cortina has begun, with the men's ice hockey and women's curling teams being the first Danish Winter Olympic athletes to report ready to compete.
The 2026 Winter Olympics, formally called the Olympic Winter Games Milano Cortina 2026, will take place in eight Italian cities from February 6th to 22nd, 2026.
The Salling Foundations support Danish winter sports athletes on their journey to the games in Milano Cortina. In the coming months, we will also cheer on winter sports like bobsleigh, skeleton, biathlon, and many more, as Danish elite athletes fight to qualify for the 2026 Winter Olympics.
Since 2009, the Salling Foundations, the owner of Salling Group, has supported Team Denmark and Danish athletes. This support provides access to experts in areas such as sports physiology, diet and nutrition, mental health, and much more.
At Salling Group, we strive to make Every Day Better and believe in an inclusive society where everyone has the opportunity to participate and reach their full potential — whether at work, in sports, or in life. That’s why we’re already looking forward to following and supporting all Danish winter sports athletes as they fight to qualify for the 2026 Games in Milano Cortina
Let’s go, Denmark!
Every skipper.
Every curling stone.
Every national team.The Danish women's national curling team has previously participated in the Winter Olympics seven times. The last time they won a medal was in 1998 in Nagano, but now they are determined to bring a medal home to Denmark in 2026.
The skipper of the team, Madeleine Dupont, is ready to lead the women through the challenges of the 2026 Winter Olympics.
Every game.
Every national team.
Every puck.The women's curling team will be joined by the Danish men's ice hockey team, who competed in the 2025 World Championship in Denmark this May and are renowned for their strong team spirit.
Since 2009, The Salling Foundations, the owner of Salling Group, has supported Team Denmark and Danish athletes. Together, we cheer on the Danish national ice hockey team and the women's national curling team. We look forward to watching them shine on the ice and supporting their incredible sense of community.
Every winter sport.
Every Olympic athlete.
Every new talent.At just 17 years old, Maja Voigt has already made history as the first Danish woman to ride a bobsleigh. She also became the first Dane to win a gold medal at the 2024 Winter Youth Olympic Games in South Korea.
If Maja qualifies for the 2026 Winter Olympics, it will mark Denmark's debut in bobsleigh. We cross our fingers — and truly believe — that Maja will be the first to put Danish bobsleigh on the map at the Winter Olympics.
Every winter sport.
Every sled.
Every new talent.Have you heard of Rasmus Vestergård Johansen? It’s a name worth remembering. Rasmus is a Danish skeleton athlete — one of the very few in Denmark.
Incredibly, just two years after his first ride on the sled, he became the first Dane ever to qualify for the 2020 Youth Winter Olympics in Lausanne. Now, we believe in Rasmus and look forward to seeing him qualify for the 2026 Winter Olympics this fall.
Supporting both Olympic and Paralympic athletes
Starting in 2025, The Salling Foundations' support for Danish Olympic athletes will also extend to Danish para-athletes.
"The Danish para-athletes deliver an incredible effort and performance and truly deserve all the support they can get. We are therefore very pleased that The Salling Foundations' support will now also benefit Danish para-athletes," it was announced.
Most recently, The Salling Foundations donated DKK 60 million to Team Denmark to support athletes leading up to the 2028 Los Angeles Olympics. Moving forward, this support will benefit both Team Denmark athletes and Parasport Denmark athletes.
The Salling Foundations' donations to Team Denmark
Since 2009, The Salling Foundations, the owner of Salling Group, has supported Team Denmark and Danish athletes with a total of DKK 250 million. Most recently, The Salling Foundations donated DKK 60 million to Team Denmark to support preparations for the 2028 Olympic and Paralympic Games in Los Angeles.
The funds help ensure that all athletes have access to experts in areas such as sports physiology, diet and nutrition, mental health, and more.
At Salling Group, we strive to make Every Day Better and believe in an inclusive society where everyone has the opportunity to participate and reach their full potential—whether at work, in sports, or in life. That’s why we are just as proud as our owners of this new donation initiative, and we look forward to continuing to follow all the athletes on their journey to the Los Angeles 2028 Games.
LA 2028 Summer Olympics
From July 14th to 30th, 2028, the Olympic Games will be held in Los Angeles, USA, marking the 34th edition of the Games. Team Denmark is already working on preparations for the 2028 Olympics.
It is important for both the Team Denmark staff and the Danish athletes to have good conditions for looking ahead, including talent development and opportunities for thorough preparation. An athlete's performance can greatly depend on the conditions provided by the host country, such as the climate.
