Every label. Every choice. Every alternative.

The label "Anbefalet af Dyrenes Beskyttelse", owned by Dyrenes Beskyttelse, has helped Danish consumers for over 30 years to find food produced at the highest level of animal welfare in the refrigerated section. The core idea of the label is that animals should have space, outdoor access and the opportunity to exhibit their natural behaviour.

Today, around 190 Danish farmers produce under the label. Additionally, there are also food products from several foreign animal welfare productions that you can only find in Salling Group's stores. Examples of these include Løgismose chicken from France as well as sheep and lamb from Chile. In our stores, you'll find many products within meat, poultry, milk and cheese that are recommended by Dyrenes Beskyttelse. Our buyers continually work on expanding the range of food produced with the highest animal welfare standards.

Fortunately, more labels have emerged over time. There's now also a government-controlled label called the Animal Welfare Label. The label can be found on meat and processed products from pigs, chickens, beef, veal and dairy.

You'll find the label, marked with a heart, in our refrigerated sections. Products can have up to three hearts, and even with just one heart, animal welfare surpasses Danish legislation. So, the more hearts, the higher the animal welfare. With 2 hearts, animals get even more space and bedding. Chickens can have access to outdoor areas, dairy cows walk on grass and piglets are weaned later.

When you choose organic products from the refrigerated section, you're also choosing better animal welfare. Besides the many animal welfare labels, Salling Group makes it even easier for customers to choose organic. We've long been working on offering a wide range of organic alternatives to conventional products at a good price. Netto was one of the first grocery chains to truly bring organic products to Danes. Netto always has more than 380 organic products on the shelves and in the refrigerated displays - and the selection is still growing.

For instance, Netto has its own organic series called ØGO’, which offers high-quality organic products at good prices suitable for all meals. At the same time, Netto sells more organic products than any other supermarket chain in Denmark.

In føtex, Bilka and Salling, you can find Salling Øko, which is priced so that everyone can afford it. Besides Salling Øko, customers can also look for Levevis®. This series includes a large selection of organic foods as well as an exciting assortment of gluten-free or lactose-free groceries. Additionally, you'll find a broad range of fragrance-free personal care, household and baby products. On Levevis® packaging, customers also receive clear information about the meaning behind the labels.

Salling Group's goal is to phase out fast-growing chickens in all product categories, thereby elevating the entire category from bottom up to structurally improve animal welfare and ensure better living conditions.

Since 2022, all fresh chickens in the regular assortment have been slower-growing breeds.

Over the past few years, the animal welfare organization Anima has been a close partner on this journey with Salling Group.

• Salling Group takes another important step forward and signals to the rest of the market that there is no future for turbo chickens. Turbo chickens have officially become the new battery hens, and it's only a matter of time before we can all happily pat each other on the back for leading the way in Denmark in this area, says Thorbjørn Schiønning, Head of Communications at Anima.