About us
Salling Seeds is Salling Group's new innovation fund. It was launched in 2024 with a pool of 500 million DKK.
Salling Seeds is backed by Salling Group – one of the leading North European retailers with activities in Denmark, Germany, Poland, Latvia, Estonia and Lithuania.
Salling Seeds invests in startups and small businesses focusing on technology, sustainability, and product development. In addition to financial capital, entrepreneurs can also gain access to the grocery group's inner workings and support to develop their specific business.
What we offer
We provide more than just capital — we are value-add partners who leverage our extensive networks and in-house competencies to support growth and success. By serving as a nexus between our portfolio companies, we enable founders to collaborate, learn from each other, and access industry experts to accelerate their journey. With the backing of a well-reputed large-cap company, co-creation opportunities, commercialization expertise, and significant scale potential, we empower our companies to achieve their full potential.
