Investment Focus
We invest in start-ups and scale-ups to transform retail, enhancing the experience for customers, employees, and society.
Salling Seeds is born out of our love for retail and we are looking for investments that can inspire and elevate our industry.
Read more about the Seeds Fund's initial focus areas and our key priorities below.
Investment stage
We invest in early-stage companies from seed to A-round funding
Ticket size
Our entry ticket size is around DKK 5-20 million, with the capacity to invest considerably more during the lifecycle. Smaller tickets are also considered in an earlier stage for exceptional opportunities
Time horizon
Our fund has an evergreen structure allowing us to focus less on short-term wins and focus more on investments that will create long-term value
Geography
Mainly Northern Europe aswell as our existing markets in Germany, Poland and the Baltics
Investment areas
We prioritize investments in retail, technology & sustainability
What we offer
Access to capital, a well-reputed large-cap company, in-house competences and significant scale upside