Every child. Every thoughtful action. Every future.
Children's rights
All children and young people have rights. As a company, we influence the lives of children and youth through the products we sell, the young colleagues we employ, and the society we are part of. At the same time, children and young people are a particularly vulnerable group that does not always have their voice heard.
In Salling Group, we recognize that protecting children's rights is part of our responsibility as a global company. All children should have the opportunity for a safe and healthy upbringing. Therefore, we are committed to ensuring that our products or services are not the result of child labor, and we actively work to monitor and prevent this in our supply chain.
We expect our suppliers to share this commitment and require them to comply with international standards for children's rights, including the UN Convention on Human Rights and the ILO (International Labour Organization) conventions on workers' rights. Furthermore, we are dedicated to supporting initiatives that actively contribute to improving the living conditions of children in the communities we impact or are part of.
Children and youth initiatives
Christmas Seal Homes
Bilka is partnering with the Christmas Seal Foundation.
Bilka has entered into a partnership with the Danish Christmas Seal Foundation, which operates five Children's homes, from 2024 through 2026.
The Christmas Seal homes work to improve children's well-being and help them integrate into communities.
Bilka supports the efforts of the Christmas Seal Foundation through the sale of specific products and donations.
Learn more about the Christmas Seal Foundation here here.
In 2024, Salling Group and DBU (the Danish Football Association) entered into a historic agreement to promote equality, improved well-being, and education.
A key part of the partnership is to support and develop DBU's many activities for children and young people, such as the Football School, Pigeraketten, Grassroots initiatives, and several other projects.
BR Partners with a Team of Real Heroes.
The 'Play Heroes' meet children in hospitals, child and adolescent psychiatric wards, orphanages, and refugee accommodations. They create a safe space for big movements, playful activities, and community – a space where children can simply be children again.
Across BR stores nationwide, you can support Legeheltene's work, for example, by purchasing a teddy bear for a hospitalized child. BR doubles the amount of every donation customers make to Legeheltene.
Read more on the Play Heroes here.
With Support from the Salling Foundations, GirlTalk Opens a new branch in Aarhus
GirlTalk is dedicated to improving the well-being of young people, ensuring that no girl has to face her challenges alone. In GirlTalk's communities, girls come together to share thoughts, doubts, and insecurities – and together, they find the courage to open up.
The donation from Salling Foundations enables GirlTalk to reach even more girls and young women in Aarhus and the surrounding areas who are at risk of struggling with well-being.
The new branch will, among other things:
- Offer group programs in Aarhus Municipality
- Establish a branch of GirlTalk's digital youth counseling with up to 40 volunteer counselors
- Collaborate with local schools on lectures and group programs
Since 2010, in collaboration with several municipalities, we have employed more than 1,000 vulnerable young people in part-time jobs with a mentorship program to help them enter the labor market.
The target group is young people aged 15-18 who need support to obtain and maintain a part-time job. The reasons can range from social isolation, anxiety, and other diagnoses to a general lack of skills needed to step into the workforce.
The young individuals are directly employed in part-time jobs and, during a transitional period, are assigned a company mentor who ensures they receive the necessary individual support and encouragement.
The part-time job mentorship program has been a success because it offers young people a concrete initiative that provides them with work-related skills and general life skills. The program stands out from the pedagogical initiatives this group often encounters.
In each of Bilka's 18 hypermarkets, you can support local initiatives that benefit the health and well-being of children and youth through your bottle deposit donation. For every krone you choose to donate from your deposit, your local Bilka doubles the amount, which goes directly to initiatives in the local community.
Responsible marketing and product safety
Salling Group is committed to secure responsible and transparent marketing and labelling of our food and non-food products, especially in relation to children and underaged consumers in general. It is strict company policy that we comply with all relevant legislation and requirements.*
Furthermore, we apply age restrictions on social media platforms where its is relevant and do our utmost to ensure that our products and campaigns are appropriate and do not target underage consumers. This includes products that may be used or could come in contact with children in compliance with international and EU law.
We expect our suppliers to adhere to these requirements and to this end, we have additional requirements related to concern issues such as additives or harmful substances, including some specific issues of concern for children such as our Safety in Children’s Wear guidelines. In the case of any circumstance of health or safety issues, we either withdraw or recall the product.
*E.g. Danish marketing practices act and “Kodeks for Fødevarereklamer”
