Purpose, Values & Strategy
Our purpose is to improve everyday life – for our customers, colleagues, and for the society we are a part of. We do this through more sustainable solutions, the best customer value, job opportunities for all and donations to good causes through our owners, the Salling Foundations.
Values at Salling Group help create a unified company – across all chains and functions. The values express what we expect of each other as colleagues at Salling Group, and what others can expect of us.
Every Day Better
Every single day, we strive to be a little better than we were yesterday. For every customer. Every colleague. Every purchase.
Our values are integrity, passionate, agile, competitive & efficient
Our values
Values at Salling Group help create a unified company – across all chains and functions. The values express what we expect of each other as colleagues at Salling Group, and what others can expect of us.
At Salling Group, it is our culture and values that make us unique. Values are the foundation of our culture, and our culture ensures that we separate ourselves from our competitors. It is shaped by who we are, what we believe, how we work and our ambitions.
Strategy leading up to 2028
Read more here